Nursing Now is a campaign to be launched towards the end of 2017 or early 2018 after the end of 2017 in order to raise the profile of nursing globally, make it more central to health policy and ensure that nurses can use their skills, education and training to their full capacity in order to:

  • Improve health and well-being and, in particular, enable the achievement of Universal Health Coverage
  • Support the empowerment of women globally, by creating more opportunities for employment and influence and raising their status within the workforce
  • Develop local economies through employment within health, health services and associated areas.

This campaign is based on the report The Triple Impact of Nursing – how developing nursing will improve health, promote gender equality and support economic growth (2016) published by the All-Party Parliamentary Group on Global Health (APPG) following its review of nursing globally.

The report concluded that:

  • Universal Health Coverage will not be achieved without developing nursing globally. Nurses are the largest part of the professional health workforce and provide an enormous amount of care and treatment worldwide; however, they are very often under-valued and under-utilised. Nurses could have an even more significant impact in the future – and will be decisive as to whether UHC is achieved.
  • Developing nursing will have the triple impact of contributing to three of the Sustainable Development Goals – improving health, promoting gender equality, and strengthening economies

The report also noted the very large shortfall in health workers globally, estimated by the WHO as 7.2 million in 2013 and increasing to 12.9 million by 2035, and their maldistribution which means that low and middle income countries have far fewer than high income ones.

The report has been so well received that planning is underway to launch a global campaign to strengthen and develop nursing. This already has the support of the WHO and UK Ministers from both DFID and the Department of Health have also stated their support. Nursing organisations nationally and globally are providing support and discussions are in hand with the Commonwealth Secretariat, the World Bank and other organisations.

Planning is at a very early stage – updates will be given on this page and in due course on the campaign’s own website once it has been developed. The Burdett Trust for Nursing has provided an initial grant to help get planning underway.